The first phase of the new facility, sprawling over 22,000 sq m, will create 300 jobs and has a capacity to produce 30,000 switchboard panels per year. Work on the second phase is being planned with a new extension for medium voltage panels and a new product line.

Dynergy Technologies is specialised in the assembly and supply of Low Voltage (LV) and Medium Voltage (MV) electrical switchboards and focuses on facilitating energy solutions for local communities, hotels and construction projects.

Emaar Industries & Investments, as a facilitator of the industrial and manufacturing sector, supports Dynergy in business development, marketing, establishing banking relations and implementing strong corporate governance measures. EII also secured a partnership with ABB Industries for Dynergy products thus bringing in advanced power and automation technology to the company.

Mr. Mohammed Saeed Al Raqbani CEO of EII said: “The industrial and manufacturing sector is fast evolving as a key growth driver of Dubai’s economy, with small and medium enterprises accounting for up to 98.5 per cent of Dubai’s business sector and accounting for 61 per cent of the total workforce. Emaar Industries & Investments complements the diversification efforts of Dubai Government by providing tangible and strategic support to industries in achieving their larger growth goals. The region presents an attractive opportunity for private investments in the manufacturing sector due to the planned growth to its economies, institutional reforms and market liberalization, which all create opportunities for large-scale transactions.”

He explained: “The expansion of Dynergy Technologies to a new manufacturing facility in TechnoPark will further empower the company to enhance its production capacity, and also seek new geographic markets for the company’s product range. EII’s continued support will further empower Dynergy to drive growth, create new job opportunities and expand its product range.

Providing turnkey solutions in LV and MV switchgear, Dynergy was previously operating out of small rented premises with a production capacity of only 4,000 panels per year. TechnoPark was selected as an ideal base for its own premises following an in-depth survey on various zone options in the Emirate.

Mr. Mahnad Kashani, member of Board of Directors at Dynergy Technologies, said: “Our expansion to the new, state-of-the-art premises in TechnoPark follows extensive market research. The market for LV panels alone is estimated at AED 1.5 billion and Dynergy aims at tapping this growing market. We target a turnover of AED 200 million by 2012, and the new premises, developed with the support of EII, will help us achieve our goal. With a seven-fold increase in production capacity, the plant will help us meet our customer requirements by providing high quality, reliable and cost-effective products.”

He added: “The capacity expansion and economies of scale that the new plant brings in will create a competitive advantage for Dynergy. The new plant will also assist us in further emphasising on research and development supported by adequate technical expertise.”

With all products type-tested as per the specifications of an independent quality certification authority in the UK as well as IEC, Dynergy expects the new facility to drive its expansion into new markets in the GCC region. The company adheres to clean, reliable and safe manufacturing practices as part of its commitment to sustainable development.

The new plant also has several energy-efficient practices with production taking place under a sun-lit semi-glassed roof and using pneumatic tools system to save electricity consumption. Dynergy is a member of the Emirates Green Building Council and currently runs a third-party assessment for greenhouse gas emission, as the first step to becoming a carbon neutral entity.

Dynergy offers the complete power distribution solutions for 400V and will be providing up to 22kV three-phase power. The product range includes LV main distribution boards; MV distribution boards, sub-main distribution boards, final distribution boards, capacitor banks and motor control centres, among others. “

Emaar Industries & Investments has an extensive portfolio of companies and joint ventures and serves as one of the primary facilitators in driving sustainable industrial growth and development. The company has forged several key partnerships, all of which have gained significant growth. EII is following a strategic business model focused on sustaining and growing capacity, and diversifying the geographical reach of the companies operating currently under its umbrella.

About Emaar Industries & Investments
Emaar Industries & Investments (EII), a member of Emaar Properties PJSC, is a private joint stock company established in August 2005 to capitalise on the growth prospects of the manufacturing sector in the Middle East, North Africa and South Asia as a strategic investor and partner. EII strengthens industries by investing in existing businesses and establishing joint ventures with leading establishments. Since inception, the company has succeeded in creating an impressive brand that inspires confidence in investors. EII is dedicated to investing in sustainable companies and projects that are economically beneficial and commercially sound.

EII is focused on maximising its subsidiaries’ long-term value, exposing them to industrial best practices, improving corporate governance, providing a solid and flexible capital base and ensuring sustainable cash flow. EII focuses on capitalising on the potential of the fastest growing sectors in the region including building material, chemical and petrochemical products, FMCG, healthcare, metals, engineering industries including equipment & machinery, electronics and electrical equipment. For more details, visit: www.eii.ae

For more information, please contact:
Kelly Home / Nivine William
ASDA’A Burson-Marsteller
Tel: (+971 4) 334 4550
E-mail: k.home@asdaa.com, n.william@asdaa.com

In 1985 Al Muraqqabat apartments were one of Asteco’s earliest appointments as leasing and management agents. The company has since grown to become the largest private property management firm in the United Arab Emirates.

“The varying rent levels over the past 25 years have reflected the impact of fluctuations in the world economy, oil prices, wars and conflicts as well as the effects of more recent heated growth in the local economy,” said Elaine Jones, Chief Executive Officer of Asteco, who has been with the company since it was founded.

“We have been involved with many of the buildings that have shaped and defined Dubai and the UAE and the ups and downs of these property prices provide the documentary evidence that we are living in a global village,”

The apartments vary in size from studios to three-bedrooms and have been home for hundreds of families, couples and bachelors from all corners of the globe. In 1985 annual rents for studio apartments were AED 9,500, one bedroom apartments were AED11,000, two bedroom at AED17,000 and three bedroom apartments at AED25,000.

For the first ten years there was little, if any, change in the rents of the properties even though Dubai suffered economic hardship due to lack of trade during the Iran-Iraq war between 1980 and 1988.

In 1995 rents had increased with studio apartments costing an average of just over AED14,000 a year with the three bedrooms going for an average of under AED28,000. Today, 15 years later, the studios rent for an average of AED24,000 while the three bedroom apartments fetch an average of AED62,500.

Between 1995 and 1997, rents bounced up and down within a 5% to 10% range but 1998 marked the start of an international decline. It was brought about by the Asian financial crisis, declining oil prices – in January 1999 the price of a barrel fell to $17 – and the bursting of the dot.com bubble later in the same year.

By 2000, the rents of the studio apartments recorded their first decline over the previous year and averaged AED16,500. Similarly three bedroom apartment rentals fell to an average of AED34,000. Bigger falls were to come in 2001, however – the year of the 9/11 tragedy which impacted the world – with studio rents in particular falling on average to close to the same level of 1995. But while 2001 marked a low point, it was also the start of a regional economic upturn built on rapidly recovering oil prices.

“The factors driving the oil price escalation included the Iraq war, a weaker dollar and Asian growth,” said Jones. “Oil price increases were, as always in this region, a major driving factor in the local economy at the time with the barrel price rising to around $60 by 2005.

“The resurgent local economy with an abundance of new projects, companies, free zones, and mega-developments being announced virtually on a weekly basis again fuelled rent rises which rose in 2005 at a market rent of around AED17,000 for the studios and AED41,000 for the apartments.”

The next couple of years saw the gap narrowing between supply and demand in the Dubai housing sector which by 2007 led to the beginning of a dramatic change in rental trends. With the cost of living rising in Dubai combined with the first supply of properties coming up in New Dubai, continuing decline in rentals for three bedroom apartments was witnessed.

Conversely, market rents for the studios soared to previously unseen heights. By 2008 much of the world was in the grip of recession but the price of oil had just peaked at $147 and Dubai’s soaring growth continued. The market rent of the studios reached more than AED36,000 – almost AED17,500 more than the previous year.

“For many it was a question of a studio apartment being all they could afford at a time of high rents all round,” said Jones. “That combined with many expatriates sending their families home to save money by giving up larger apartments.

“The boom in studio apartment rents wasn’t to last for long, however. With supplies of studios and affordable apartments coming onstream from the New Dubai areas like Discovery Gardens, the Marina, and more specifically International City, the studios at Al Muraqqabat experienced an unprecedented fall in price.

“These factors combined with the impact of the global recession finally reaching the region, rapidly declining oil prices, the bursting of the Dubai property bubble and the fallout of the credit crisis, to bring the graph tumbling down. Today we are looking at an market rental for the studios at Al Muraqqabat of an affordable AED24,000.”

As Asteco marks its 25th anniversary, Jones added: “We have recorded and endured the changes over 25 years in the property market and hopefully will continue to do so for at least the next 25 – serving the market both in high times and down times.”

Asteco offers independent market analysis, design development consultancy and valuation services, sales and leasing services, as well as asset and property management services. For more details, visit www.asteco.com

Media contact
Nathalie Viselé
Shamal Marketing Communications
Dubai, United Arab Emirates
Tel: +9714 365 2711
Cell: +9715 0457 6525
E-mail: nathalie@smc-pr.com

The event was attended by DTC CEO Abdul Aziz Malek, General Manager of Al-Zarouni-International-Equipment Co. Mohammed Al-Zarouni, and DTC Director of Fleet Processes and Operation Dep’t Yousef Al Ali.

“Honouring Al-Zarouni Co. comes in recognition of their valuable initiative of lending continual support to DTC within the framework of partnership between DTC and Al-Zarouni Co. that dates back more than 14 years ago. The Co. provides all workshop equipment such as cranes, pumps, painting rooms, technical testing equipment and other workshop accessories” said Abdul Aziz Malek.

He pointed to the deeply rooted bilateral relations that link DTC with its suppliers and the importance of such relations in expanding and upgrading the scope of services rendered by DTC to taxi users in the emirate; be it citizens, residents, visitors or tourists. He stated that such a practice came in line with the reputed standing of Dubai Emirate as a regional economic center and a point of attraction for investors and businessmen from all over the globe.

“DTC is keen on supporting all sorts of private sector entities engaged in business relationships with the DTC out of its commitment to promote and support investors directly and indirectly through identifying their needs and expectations in the light of inputs as well as the prevailing local and global economic indicators” added Al Malek.

For his part Mohammed Al-Zarouni praised that kind gesture of DTC and said: “This initiative is testament to DTC’s appreciation of the efforts of its clients, and is set to boost the relationships and partnerships between the two parties and realize their intended objectives. This is particularly important when it comes to benefiting from the potentials of the DTC and its links with public and private entities in the course of assisting these companies to provide classy services”.

The General Manager of Al-Zarouni Co. also hailed the helping efforts of the DTC to their company in particular and all other companies in general, citing the support offered to vendors at various DTC facilities and the smooth cooperation and coordination with all the concerned bodies at the DTC.

For the 12 months ending December 31, 2009, a total of 576 tonnes of gold was imported into Dubai, compared to 674 tonnes in the previous year. Although imports in tonnage terms saw a 15 per cent decline compared to the record set in 2008, it was 16 per cent higher than the average import of 498 tonnes since 2001. In 2009, gold exports from Dubai reached 403 tonnes, an increase of nine per cent compared to 371 tonnes in 2008.

Ahmed bin Sulayem, Executive Chairman, DMCCA, said: “Given the tough economic conditions and the resulting impact on the gold trade globally, Dubai’s US$29 billion gold trade is impressive. The past year witnessed a period of high price volatility with all time record-high prices. Despite these factors, Dubai sustained the all-time high value of gold trade.”

He added, “The value of the gold trade in the emirate has increased by over six times since 2001; the same for 2009 is more than double the average trade in the past nine years. These figures demonstrate the emirate’s increasingly important role as a centre for regional and global gold trade. With growing stability in global economic conditions, we are confident that Dubai will continue to perform well in 2010 and further strengthen its status as a global hub for gold trade.”

In 2009, gold prices broke the record-high level of US$1,200 per ounce before averaging to US$973 per ounce. More than 130 countries served as gold import partners into Dubai in 2009. India continues to remain Dubai’s top gold trading partner, signifying Dubai’s role as a gateway to the gold trade in the Indian subcontinent.

About DMCC Precious Gems Division
The Precious Gems division at Dubai Multi Commodities Centre (DMCC), a strategic initiative of the Dubai Government, consolidates and drives the long term development of the precious gems sectors. The strategic activities of this dedicated division assert Dubai’s position as a leading hub for precious gems and jewellery, whilst effectively promoting these industries. Its membership-based trading platforms, namely the Dubai Diamond Exchange (DDE) and the Dubai Pearl Exchange (DPE) provide industry specific services to promote global trade. DMCC has established a robust infrastructure, including free zone status, secure vaults and purpose-built facilities, that brings together a wide range of commodities activities. Committed to serving the needs of participants in the precious gems markets, the portfolio of the Precious Gems Division includes initiatives such as Dubai Cut Diamond and Pearl Essence.

For further information, please contact:
Gunjan Chaurasia / Nicholas Nesson
ASDA’A Burson-Marsteller
Dubai, UAE
Tel: 971-4-3355969; Fax: 971-4-3356080
Email: g.chaurasia@asdaa.com / n.nesson@asdaa.com

“Standard Chartered has been committed to the Sultanate of Oman for over 40 years; part of this commitment revolves around building a sustainable economic environment for the benefit of the country” said Ravneet Chowdhury, Standard Chartered CEO for Oman. “With a forecast GDP growth of 3.8% in 2010, the Bank is well placed to support the rising demand for residential mortgages. We have been building our expertise globally in the mortgage business for several years and are pleased to be extending our product capabilities into this market.”

Bikram Rishi, Head of Consumer Banking Standard Chartered Oman said, “We continuously improve our product offerings to deliver real benefits for our customers. Our focus has always been to build a retail banking platform that deepens our customers’ banking experiences while contributing to the development of our mortgage portfolio. We are pleased to offer an alternative mortgage solution for our Omani market.”

The mortgage facility offers flexibility to home owners to purchase completed properties or refinance their fully paid residential properties with an 80 per cent loan to value at a competitive introductory rate of 5.99% per annum. The facility is open to both Omani nationals and non- Omani residents, offering mortgages up to OMR 800,000 for villa properties and OMR 600,000 for apartments.

For further information please contact:
Lilian Yong-Babani
Regional External Communications
Middle East, North Africa & Pakistan
Mobile: +971502401273
Email : Lilian.Yong-Babani@standardchartered.com

About Standard Chartered
Standard Chartered PLC, listed on both London and Hong Kong stock exchanges, ranks among the top 25 companies in the FTSE-100 by market capitalisation. The London-headquartered Group has operated for over 150 years in some of the world’s most dynamic markets, leading the way in Asia, Africa and the Middle East. Its income and profits have more than doubled over the last five years primarily as a result of organic growth and supplemented by acquisitions.

Standard Chartered aspires to be the best international bank for its customers across its markets. The Bank derives more than 90 per cent of its operating income and profits from Asia, Africa and the Middle East, generated from its Wholesale and Consumer Banking businesses. The Group has over 1600 branches and outlets located in over 70 countries. The extraordinary growth of its markets and businesses creates exciting and challenging international career opportunities.

Leading by example to be the right partner for its stakeholders, the Group is committed to building a sustainable business over the long term and is trusted worldwide for upholding high standards of corporate governance, social responsibility, environmental protection and employee diversity. It employs more than 70,000 people, nearly half of whom are women. The Group’s employees are of 125 nationalities, of which 68 are represented among senior management.

For more information, please visit: www.standardchartered.com

The support for TAQA from the Government of Abu Dhabi on which the Moody’s credit rating has always been based remains unchanged. Moody’s have changed their ratings criteria that apply to government related issuers as a whole and have accordingly downgraded the ratings for all Abu Dhabi government related issuers, including TAQA.

The only TAQA obligations that could be specifically affected as result of the ratings change relate to arrangements under which TAQA Bratani Limited is required to provide security for the decommissioning costs associated with its UK platforms in the Northern North Sea. Since their acquisition in December 2008, the estimated future decommissioning costs of these platforms have been provided for in TAQA’s financial statements.

Carl Sheldon, TAQA General Manager said: “The fundamentals of our business and our strong relationship with the Abu Dhabi Government remain unchanged following Moody’s action. Our business model and financial position are strong and robust. At A3, our rating remains a solid investment grade and we expect to continue to enjoy ready access to financial markets in the future. We have the financial flexibility to satisfy our capital requirements and remain well positioned for long term future growth.”

CONTACT TAQA:
TAQA Investor Relations
Abu Dhabi
Tanis Thacker
+971 2 691 4933
tanis.thacker@taqaglobal.com

Mohammed Mubaideen
+971 2 691 4964
Mohammed.Mubaideen@taqaglobal.com

TAQA Media Relations
Abu Dhabi
Chaza Eskandar
+971 2 691 4962
ceskandar@taqaglobal.com

Europe
Allan Virtanen
+ 31 64 61 47 448
allan.virtanen@taqaglobal.com

Canada
Leroy McKinnon
+1 403 724 5035
leroy.mckinnon@taqa.ca

About TAQA
TAQA is a global energy company majority owned by the Abu Dhabi Government and listed on the Abu Dhabi Securities Exchange.

Our activities include oil and gas, power generation and water desalination across five continents. With operations in the UK, the Netherlands and Canada, our oil and gas business includes exploration and production (E&P) and storage and pipelines. We produce almost 135,000 boe/d in the North Sea and Canada, as well as operating and developing extensive gas storage facilities in the Netherlands.

Our power plants are located in the United Arab Emirates (UAE), Morocco, Saudi Arabia, Ghana, India, the Caribbean and the United States. TAQA is the majority owner in the facilities that provide 98% of the water and electricity requirements in the Emirate of Abu Dhabi.

Established in 2005, our entrepreneurial culture has laid the foundations for long-term sustainable growth building on our commitment to people, safety and the environment.

The Director of Operation and Maintenance Dep’t at RTA Marine Agency Hussain Ali Al Saffar said February topped the number of passengers ferried with 50,060 passengers ferried in 9,968 journeys, followed by January posting 48,764 passengers lifted in 11,036 journeys, next came November with 47,813 passengers served in 9,410 journeys and May which saw 46,686 passengers transported in 11,082 journeys.

“Journeys are run on four operational lines: B1 from Sabkha Station to Bur Dubai Station and the service was launched on 16 August 2007, B3 from Seef Station to Sabkha Station via Bani Yas Station, B2 from Bani Yas Station to Dubai Old Souk Station (started on 4 October 2007), and the Tourist Line B5 (operated on 14 December 2007 but was rerouted on 16 June 2009) linking Shindagha Station, Bur Dubai Station, Deira Old Souk Station, Seef Station and Creek Park Station.

“The Water Bus involves a shift in quality of Marine Agency projects and lays the foundation for a water-borne transportation plying Dubai Creek and water canals providing passengers with access to the giant projects forming the waterfront of Dubai city such as the Palm and The World Islands. It contributes to developing safe marine transportation systems integrated with other transport modes such as rail, taxi and buses in order to enhance the role of public transport and contribute to easing traffic congestion in the emirate of Dubai and neighbouring emirates.

“The Agency stresses the importance of direct emphasis on all matters related to security & safety of marine transport services through the Water Bus within the water precincts of the emirate of Dubai, starting from Dubai Creek and stretching across the shores of the emirate up to the waterways and the giant man-made islands of Dubai. The Agency is committing all resources to deliver new and interactive features of security and safety systems in all marine projects undertaken” said Al Sfaffar in a concluding remark.

Raymond Gaspar, General Manager of The Palladium said, “This system is versatile and highly adaptable. It covers our entire auditorium, preserving sightlines, whilst giving us a clean and crisp coverage.”

According to Gaspar, in addition to sound quality, the system will save production teams and event organisers valuable time and money during their build up and rehearsals.

“The benefits of using an in-house system are that it saves technicians time, as it is already installed and it is not only perfectly tuned to our auditorium, our engineers are completely familiar with the system and its capabilities,” he added.

The system which was installed by highly trained technicians approved by Meyer and was put into operation for the first time during the live performance of the ‘Merchants of Bollywood’ musical production that took place at the Palladium earlier this month.

The spectacular high energy production was put together by an internationally acclaimed Australian producer, a Scottish director and an Indian cast of 40. Held for the first time in the Middle East, the extravagant mix of musical and theatre, had already enjoyed a sell-out tour of London, Berlin, Hamburg, Vienna, Amsterdam, Barcelona, Frankfurt, Munich, Geneva, Kuala Lumpur and Paris and received rave reviews with The Times of London describing it as ‘high octane pleasure.’

Malcolm Giles of Dubai-based staging services company Eclipse, a leading technical supplier to the event production industry in the UAE, was upbeat about the overall acoustic experience.

“Naturally the highest international standards had already been set. The new Meyer Speaker system worked very well for the Merchants of Bollywood show in the Palladium. The touring engineer even said to me, “I heard things on tracks that I had not heard before,” he said.

“Meyer has for a long time now produced a top end product with the Milo and Mica Speaker Systems. We have enjoyed touring and working with the systems on Prince @ London O2, Metallica… and numerous other tours and festivals over the years and look forward to working on more shows at the Palladium,” added Giles.

Built at a cost of over AED250 million (US$68 million), the multi-purpose auditorium is equipped with a retractable seating system which can accommodate a conference for up to 3,000 delegates, host a banquet for 1,200 guests or provide standing room for nearly 5,500 revelers at a concert.

Having opened in late April 2009, besides numerous corporate events, the venue has also successfully hosted the prestigious What’s On Awards, The Twelve Tenors, Backstreet Boys and the extremely popular Akon concert.

For more information log on to; www.palladiumdubai.com.

For media information, please contact:
Steven Jones
Managing Director
Shamal Marketing Communications
PO Box 502701
Dubai Media City, UAE
Direct : +971 4 3652711
Mobile : +971 50 4559769
E-mail: steven@smc-pr.com
Web site: www.smc-pr.com

Asteco now manages 14 buildings located in Discovery Gardens, by far one of the largest portfolios of any property firm in the development and at present the occupancy levels throughout their properties in Discovery Gardens is averaging between 90% to 95%.

“Whilst maintaining rental income and maintenance contracts for our single building owners we also manage a large number of individually owned units, some of whom reside abroad. The ability for them to have a trusted ‘partner’ to collect and manage all rent and expenditure day to day eases their burden and as such is extremely popular,” said John Stevens, Director – Property Management, Asteco.

Property management services on offer include a fully integrated service, coordinating each and every aspect from the handover and snagging, right through to the day to day operations of the buildings once fully leased
One clear advantage that Asteco has in Discovery Gardens is that is also the home of their property management head office. “Because of that we can seamlessly interact and coordinate with various Asteco departments, all onsite,” said Stevens.

This proved to be decisive during the initial handover of the buildings in Discovery gardens. Reports highlighting the snagging/defects of the buildings, was sent to the developer and Asteco ensured that all defects were attended to prior to accepting handover of the building from the developer.

Once the buildings were in an acceptable condition for handover Asteco arranged to take possession of the buildings on behalf of the owners and arranged all final payments to the developer.

“We simply could not have operated so efficiently if we did not have a consolidated presence onsite,” said Stevens.

Negotiations were then made on behalf of the owners for facilities management services such as security, cleaning, air-conditioning maintenance to ensure that the fabric of the building is well maintained in a cost-effective manner.

“A well presented and managed building always initially attracts a better quality of tenant and most importantly retains them longer,” said Stevens.

In the current economic climate, investors more now than ever need their properties to earn their keep, providing a continuous income stream and optimal return on investment.

“Through our leasing team we also manage contracts protecting the interests of the landlord and the tenant. We also provide ongoing reports with monthly income and expenditure reports, leasing status updates and maintenance updates.

Located adjacent to Ibn Battuta shopping mall and the impressive Ibn Battuta Gate complex which comprises offices, apartments and the soon-to-open five-star Moevenpick hotel, Discovery Gardens is rapidly gaining a reputation for value-for-money. Annual rental prices start from just AED 35,000 for studio apartments and up to AED 85,000 for two bedroom apartments.

Tenants also benefit from 24-hour security and round-the-clock maintenance support. Apartments come complete with branded white goods and rents are fully inclusive without any hidden extras. Some buildings also have small retail developments with conveniently located, supermarkets, pharmacies and dry cleaners.

For more details, please visit www.asteco.com

NOTES TO EDITORS
Asteco, a major regional and international real estate services firm and the largest property services company in the United Arab Emirates, was founded in Dubai in 1985. Asteco offers independent market analysis, design development consultancy and valuation services, sales and leasing services, as well as asset and property management services.

Media contact
Nathalie Viselé
Director
Shamal Marketing Communications
Dubai, United Arab Emirates
Tel: +9714 365 2711
Cell: +9715 0457 6525
E-mail: nathalie@smc-pr.com

The event held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, was held at the Dubai Tennis Stadium.

ENOC’s support to the event underlines the Group’s commitment to partnering in events that bring the community together, said Saeed Abdullah Khoory, ENOC Group Chief Executive.

“The Dubai Tennis Championship is globally regarded as a premier event in the tennis calendar and has contributed to strengthening the tourism calendar of Dubai in addition to driving interest in the sport in youngsters here. Our support to the event, for the third consecutive year, is a mark of our social responsibility to further elevate the global standing of the tournament,” he added.

ENOC supports key cultural, sports and educational events in the UAE regularly.

For further information, please contact:
Sara Hamam/ Kelly Home
ASDA’A Burson-Marsteller
Dubai, UAE
+971-4-3344550
s.hamam@asdaa.com/ k.home@asdaa.com

At the event, HH Sheikh Ahmen Bin Saeed Al Maktoum unveiled BUiD’s new campus foundation stone alongside a large number of VIP guests, including Dr Abdulla Al Karam, Chairman of the Board of Directors and Director General of KHDA, H.E. Mirza Al Sayegh, BUiD’s Council Member, Chairman of Al-Maktoum Foundation, Scotland – UK, and Director of the Office of HH Shaikh Hamdan Bin Rashid Al-Maktoum, and David May, BUiD’s Council Member and Technical Director, Khansaheb.

BUiD’s move from Knowledge Village to Dubai International Academic City (DIAC) is in line with Dubai’s strategy to operate as the Emirates intellectual hub, and part of the university’s plans to upgrade and expand its facilities to accommodate a larger and stronger academic community of students, staff and key strategic, professional associates.

“We are proud to be located in DIAC, a place dedicated to the development of higher education. At our new campus, we are able to expand our facilities and offering for our students and staff, making BUiD a truly local university of international standard,” said Professor Abdullah Alshamsi, Vice-Chancellor, The British University in Dubai.

BUiD’s new campus boasts an extended library, increased classroom capacity, more open-access space, and staff offices.

Dr. Ayoub Kazim, Executive Director of Dubai Knowledge Village (DKV) and Dubai International Academic City (DIAC), BUiD’s guest of honour at the event, addressed BUiD students and staff, as well as VIP guests. This was followed by an official tour of the new BUiD campus headed by BUiD’s Vice-Chancellor, Professor Abdullah Alshamsi.

Dr. Kazim said: “The opening of the British University in Dubai campus marks an important milestone not just for the university but also for DIAC, a member of TECOM Investments.

“We are honoured to partner with The British University in Dubai – an institution that embodies world-class education, scholarship programmes and research standards. Its presence in our academic cluster contributes to the increasing importance of Dubai as a hub for higher education,” he added.

In addition, being based in Dubai International Academic City (DIAC) will allow BUiD students travelling from all Emirates to take advantage of BUiD’s new location.

Located in phase three at DIAC, BUiD has applied environmentally-friendly initiatives at its new location. Provided to BUiD as core and shell, the University was able to fit the interior with its sustainably designed plans for lighting, cooling, partitioning and flooring.

The design for BUiD’s new campus was overseen by Professor Bassam AbuHijleh, the Atkins sponsored Head of Sustainable Design of the Built Environment, who believes conscious decisions in the design of an office or home can have a very positive impact for the environment. International consultant Atkins have been supporting BUiD over a number of years and additionally funds the position of the Atkins Senior Lecturer, Dr Abeer Shaheen AlJanahi, its specialist in architecture and urban design.

DIAC is a regional base for premier international higher education institutions. Spread across an area of 25 million square foot, the DIAC campus provides an intellectually inspiring environment for students and faculty members. This thriving knowledge community was founded as part of a long-term economic strategy to develop the region’s talent pool, to accelerate its support for Dubai a knowledge economy and society in the 21st centaury.

About The British University in Dubai
The British University in Dubai (BUiD) is the Middle East’s leading research-based postgraduate university, facilitating world-class education, training and research. It provides an important and growing community and resource for young professionals, leading academic, corporate managers and aspiring leaders of all description.

BUiD, a truly local university, is accredited by the UAE Ministry of Higher Education and Scientific Research and internationally recognised for its top quality education, which is on par with British standards thanks to its association with UK-based universities including the University of Edinburgh, the University of Birmingham, the University of Manchester, Cardiff University, King’s College London, and the Cass Business School at City University, London.

BUiD offers full and part-time research based Masters Degree programmes, the regions first accredited Doctorate in Education and Continuing Professional Development courses in: Education, Finance and Banking, Human Resource Management, Information Technology, IT Management, Project Management, Systems Engineering, Construction Law and Dispute Resolution, and Sustainable Design of the Built Environment.

The non-profit university has attracted academic experts to develop regionally tailored programmes, in which they extend and challenge the boundaries of knowledge, understanding and research.

BUiD works in collaboration with leading organization and institutions including Atkins, Emirates Green Council Building, KHDA, Ministry of Education, Dubai Human Resource Forum, Abu Dhabi Chamber of Commerce and Industries (ADCCI) and CIOB among others, to encourage professional development across the UAE’s public and private sectors.

The founders of the University are the Al Maktoum Foundation, the Dubai Development and Investment Authority, Rolls-Royce, the British Business Group and the National Bank of Dubai. The University is governed by a Council under the chairmanship of Sheikh Ahmed bin Saeed Al Maktoum.

For further enquiries contact Nishath Rizwan at BUiD on +971.4.391.3626, www.buid.ac.ae

The new set-top boxes which have been procured from leading manufacturers like Humax, Kaon and others will offer customers new enriched services and user friendly menu navigation options.

The new STBs will offer enhanced functionalities such as intuitive Personal Video Recording (PVR) which will be fully integrated with E-Vision’s Electronic Programme Guide (EPG) to provide customers with flexibility to record their favorite TV programs well in advance. Time Shifting of TV, whereby customers will be able to “Pause Live TV” anytime will ensure they don’t miss out on any part of their favorite programs. Customers will also be able to use USB Flash drives and enjoy their personal content media photos through these new STBs. E-Vision will also use the capabilities of the new STBs to introduce new functionalities in the future.

According to Humaid Rashid Sahoo, CEO, E-Vision,” The introduction of these new IPTV STBs reflects E-Vision’s intention to offer customers a superior digital TV experience in line with our innovation strategy. These new launches also demonstrate our approach towards offering customers enhanced functionalities by anticipating the future needs of our diverse customer base.”

The new STBs will carry the basic functionalities starting from Live TV / Radio to support Arabic
including multiple audio tracks. Customers can select different subtitling options, create their own favorite channel lists and easily set parental controls.

E-Vision is the leading regional source to offer over 300 TV channels, in 21 different languages, ranging from sports to movies, from documentaries to music and kid’s channels. E-Vision’s product line-up includes 15 premium packages from all the major TV providers like OSN, ART, Pehla, Firstnet, TFC, Pinoy Plus and many more, in addition to the E-Vision Basic package.

Press release issued by – Etisalat

For further media information, please contact:
Mohammad Okour
Mobile: 050 8815000
m.okour@asdaa.com
www.evision.ae

The conference, organised by the American Society of Engineers, is one of leading environment, health and safety conferences in the region and was attended by professionals who shared best practices and addressed key challenges faced by the industry.

Saif Al Falasi, Group General Manager, ENOC said: “This award is a testament to ENOC’s dedication towards operational excellence and adopting the best safety practices. ENOC upholds environment, health and safety compliance as an inherent part of our business planning, strategic and objectives.”

ENOC shared the company’s best safety practices and highlighted how ENOC Lubricants’ eco-friendly range of engine oils help address energy and environmental concerns.

For further information, please contact:
Sara Hamam/ Kelly Home
ASDA’A Burson-Marsteller
Dubai, UAE
+971-4-3344550
s.hamam@asdaa.com/ k.home@asdaa.com

Led by Lesley Everett, a leading authority on personal branding and executive presence, and the author of Walking TALL: Key Steps to Total Image Impact, this event provided practical insights into building a powerful and sustainable personal brand.

Emirates NBD Business Banking’s sponsorship of this one-time event comes in line with its commitment to supporting the growth of the SME sector in the UAE and wider region, explained Suvo Sarkar, Executive Vice President and General Manager, Retail Banking, Emirates NBD.

“In today’s extremely competitive environment, successfully building and maintaining a personal brand is critical to increasing the visibility of small and medium-sized businesses,” he said. “As the leading provider of products and services tailored to meet the needs of this segment, we are very pleased to provide our support for this unique event.”

Emirates NBD Business Banking provides customers with personal, dedicated and professional services through their assigned Relationship Manager, as well as a comprehensive range of products, preferential pricing, priority services and easy access, including access to online banking via smartBUSINESS.

About Emirates NBD
Emirates NBD (DFM: Emirates NBD) is the biggest banking group in the Middle East by assets. At 31st of December, 2009, total assets were AED 281.6 billion and a combined market share of 20.5%.

The Group has a leading retail banking franchise in the UAE, with 132 branches, 705 ATMs and SDMs. It is a major player in the UAE corporate banking arena, with a combined market share of almost a fifth of corporate loans. It also has strong Islamic banking, investment banking, private banking, asset management and brokerage operations.

The Group has operations in the UAE, the Kingdom of Saudi Arabia, Qatar, the United Kingdom and Jersey (Channel Islands), and representative offices in India, Iran and Singapore. For more information, please visit: www.emiratesnbd.com

For further information, please contact:
Hassan Al Khuwaildi
Public Relations Officer
Group Business Marketing
Emirates NBD
Tel: 971-4-2092263
Fax: 971-4-2329147
Email: HassanAl@emiratesbank.ae

Parisa Ansarian
ASDA’A Burson-Marsteller
Dubai, UAE
Tel: 971-4-3355969
Fax: 971-4-3356080
Email: p.ansarian@asdaa.com

Held at the Jumeirah Beach Hotel in Dubai, the 11th Annual Hedge Funds World Awards recognised companies and individuals that have demonstrated an unparalleled ability to succeed and continually set standards of excellence in the hedge fund industry.

“I would like to thank Hedge Funds World Middle East and the award judges for recognising the efforts of DMCC in strengthening Dubai as a commodity trading centre” said Ahmed Sultan bin Sulayem.

“Despite the challenges that we all face, we see DMCC is a shining example of the character of Dubai and the leadership of His Highness. Under whose guidance of His Highness the impossible became possible. It was the creation of Jebel Ali port which led to the exponential rise in the flow of the commodity trade through Dubai directly leading to the establishment of DMCC. In recognition of his leadership and vision, I dedicate this award to NO OTHER than His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prim Minister of the UAE and Ruler of Dubai.”

In addition, DMCCA also received nominations for “Best Hedge Fund Manager” for DSAM Kauthar Global Resources & Mining Fund and “Best Performing New Fund” for DSAM Kauthar Gold Fund, Ltd.

DSAM is a joint venture between Dubai Commodity Asset Management (DCAM), a wholly-owned division of the DMCCA and Shariah Capital, Inc. DMCCA has invested US$50 million into each of the initial four DSAM Kauthar funds as the seed investor, representing a total investment of US$200 million. DSAM manages the DSAM Kauthar Commodity Fund (DKCF) which offers investors exposure to Shariah compliant hedge fund strategies diversified over a range of commodity sectors.

About DMCCA
DMCCA was created in 2002 as a strategic initiative of the Dubai Government to establish a commodity marketplace in Dubai. DMCCA provides the market infrastructure that brings together a wide range of commodities activities, and is committed to serve the needs of participants in the gold, diamonds and commodities markets. Resident companies of DMCCA are offered highly attractive benefits under a free-zone status, including a 50-year guaranteed tax holiday, 100 per cent business ownership, full ownership of business premises, and a secure regulated environment.

For further information, please contact:
Gunjan Chaurasia / Nicholas Nesson
ASDA’A Burson-Marsteller
Dubai, UAE
Tel: 971-4-3355969 / Fax: 971-4-3356080
Email: g.chaurasia@asdaa.com / n.nesson@asdaa.com

In all, movies screened at DIFF have clinched 30 nominations with Nine and Avatar, the opening and closing galas of the festival, respectively, leading the list in sheer numbers for potential recognition.

DIFF Artistic Director Masoud Amralla Al Ali said the recognitions for movies screened at DIFF at both Golden Globes and now the Oscars highlight the top-notch programming associated with the event.

“DIFF is committed to bringing the best of film experiences from around the world. The recognition gained by movies screened in Dubai at the world’s foremost award events highlight the quality of film selection. These films offer an insight into modern filmmaking for the audiences and serve to inspire regional filmmakers.”

While Avatar is top contender for ‘Best Picture,’ Nine gives company in nomination for ‘Art Direction’ and Penelope Cruz billed for the ‘Actress in a Supporting Role.’ Avatar has also won nominations for ‘Cinematography,’ ‘Film Editing,’ ‘Music – Original Score,’ ‘Sound Editing,’ ‘Sound Mixing,’ and ‘Visual Effects,’ in addition to its director James Cameron contending for best direction laurel.

The Hurt Locker, screened at DIFF 2008, gives Avatar a tight chase with nominations for ‘Actor in a Leading Role’ for Jeremy Renner; ‘Cinematography,’ ‘Film Editing,’ ‘Music – Original Score,’ ‘Sound Editing,’ ‘Sound Mixing,’ ‘Writing – Original Screenplay,’ ‘Best Picture’ and director Kathryn Bigelow pitted against Cameron for ‘Directing.’

Nine has won nominations for ‘Costume Design’ as well as ‘Music – Original Song’ for Take it All composed and penned by Maury Yeston. The music awards has a dominance of DIFF movies with Fantastic Mr Fox competing for Music – Original Score with Avatar, and two songs (Almost There and Down in New Orleans by Randy Newman) from The Princess and the Frog giving hot chase for Nine in the category, Music – Original Song.

Fantastic Mr Fox and The Princess and the Frog, both of which made their Middle East premiere at DIFF 2009, have clinched nominations for ‘Animated Feature Film’ while The Milk of Sorrow from Peru and Un Prophete from France contend for ‘Foreign Language Film.’ Il Divo, which was screened at DIFF 2008 in the In Focus – Italy segment, is another nominee for ‘Makeup.’

The winners will be announced on March 7, 2010, with voting by some 6,000 members of The Academy world-wide currently ongoing.

The sixth edition of DIFF had recorded 50,113 admissions for the 168 films screened. The event was held in association with Dubai Studio City. Dubai Duty Free, Dubai Pearl, Emirates Airline and Madinat Jumeirah were the principal sponsors of DIFF and the event was supported by Dubai Culture & Arts Authority (Dubai Culture).

For more information, please contact:
Majid Wasi
Communications Manager
Dubai International Film Festival
Dubai Technology and Media Free Zone Authority
Direct: + 97 14 361 3882; Board: + 97 14 391 33 78 ; Fax: + 97 14 367 28 92

Kelly Home / Nivine William
ASDA’A Burson-Marsteller
Tel: + 971 4 3344 550
E-mail: k.home@asdaa.com/ n.william@asdaa.com

The company has allocated QR600 million for the first phase of the roll-out, which will be executed in collaboration with ictQATAR.

Qatar currently has achieved Broadband penetration of around 60 percent of households, driven by high take-up of Qtel’s advanced mobile Broadband, home ADSL and Mozaic “triple-play” services. In addition, more than 2,500 companies are already deploying fibre-based solutions within their workplaces, enjoying speeds of up to 1Gbps.

The use of such advanced Internet technology was highlighted in the 2010 International Telecommunication Union (ITU) Information Society Report, which noted Qatar’s significant improvement in ICT access.

However, for Qatar to fulfil its stated ambition to be among the leading countries in the world for ICT access, ongoing adoption of the latest technologies is essential. For this reason, Qtel is making a major investment in Next Generation Broadband Fibre technology, which will be available for homes and buildings across the country.

Dr. Nasser Marafih, Chief Executive Officer, Qtel, said: “This is a major step forward for Qtel and for the people of Qatar. Our aim is to support the national strategy to make Qatar one of the best connected nations in the region, and ultimately the world, and the national roll-out of FTTH will play an essential part in that process. The national FTTH network will bring the next generation of technology services and entertainment to Qatar, and transform people’s experience of the Internet.”

Qtel’s new fibre network will fuel an important range of business benefits for companies across Qatar. Advanced bandwidth capacity will support new business applications and advanced enterprise software seamlessly, enabling companies to continue to upgrade. By helping to make companies more effective and communications faster, the initiative will have a direct economic impact for the nation.

In addition, Next Generation Access Broadband will have important implications for the healthcare and educational sectors. Schools will be able to download whole libraries of educational material quickly and effectively, and support a range of virtual learning initiatives.

Hospitals and healthcare centres in Qatar will benefit from access to a world of advanced medical applications accessible over the Internet.

The FTTH plan also links with Qtel’s strategy to support the creation of original content and applications within the region, by offering sufficient bandwidth to enable the transfer of films, games and original programming.

Qtel’s implementation of FTTH Technology will offer residents a host of advanced services, including Ultra High Speed Internet, with speeds starting from 100Mbps, telephone connections, High Definition (HD) digital television and a full range of unique online experiences such as gaming and Video On Demand (VOD).

The company recently completed the first pilot project for FTTH in Qatar, through a successful partnership with developers in the Mesaieed area of Qatar. Feedback from customers benefiting from the service has been overwhelmingly positive, with people enjoying the highest quality of Internet experience ever encountered in Qatar’s history.

Qtel has developed its national roll-out plan after a thorough evaluation of similar FTTH roll-outs in Europe, the Middle East and Asia, and aims to provide one of the smoothest, most effective connection campaigns possible.

Fibre to the Home is a high-level technology that deploys optical fibres to provide Internet, phone and digital television directly to people’s homes. As part of the pilot project, Qtel has also developed a pioneering “Fibre to the Building” service, which can be offered as a central service for all residents.

With Qtel’s support, Qatar is looking to take a lead in the region in terms of the extent of FTTH penetration and availability. Qtel is working with leading telecom vendors in providing next generation telecommunications network solutions, to develop Qatar’s first FTTH network.

The project supports the wider Vision 2030 for Qatar, which aims to transform Qatar into an advanced country capable of sustaining its own development and providing a high standard of living for all its people and generations to come.

About Qtel
Qatar Telecom (Qtel) provides a full range of telecommunications services in Qatar and across its presence in 17 countries. We are committed to expansion both in the MENA region and South East Asia. Our vision is to be among the top 20 telecommunications companies in the world by 2020.

The 140,000 square metre mall, with a gross leasable area of 110,000 square metres, provides a unique shopping experience to the Omani visitors, according to shoppers from Oman.

Khalid Shraim, Marketing Manager, Bawadi Mall said: “Al Ain’s gross lease area (GLA) is quite low, against other parts of the world, thus making it a fit candidate for absorbing further growth in the shopping and retail industries. A wave of new top brands is still arriving in the Middle East reflecting the vibrancy of the market.”

Abdullah Khalifah Mohd Ismaili, Omani businessman, who was seen touring the mall with his family, said: “We like the luxurious ambience. We were in Tialand and decided to conclude our visit in Al Ain. We found the decoration very distinguished and we will visit it again for sure. The parking space is wide and convenient”.

Adel Ali Abdullah Bloushi, a 39-year-old visitor from Muscat, said: “The mall is so spacious and friendly. Malls in the UAE are bigger than those in Muscat. The children’s facilities are so nice and my children are happy”.

Khalfan Mohd Al Houkmani, another visitor from Muscat, said: “I came with my family. We will definitely come again. The mall is away from the city traffic. We will stay here as long as the children are happy. We loved the Grand Cinema and ski entertainment.”

Mohd Ellawati, 28 years, a married accountant who is staying in Hilton Hotel which is a stone’s throw away from the mall, said: “This is the first time I visited the mall. I loved the decoration and the planning of the stores. Lots of brands are found here than in Oman. We will recommend the mall to our friends”.

Zahrat Ellawati, wife of Mohd added: “We liked the diversity of stores in the mall not to mention the parking space.”

New brands have made their debut in Al Ain city through Bawadi Mall, such as Zara, Mango, MAX , Marks & Spencer, Kotton, New look, H&M and ACE amongst others. The mall has attracted more than 380 retail outlets, including international names.

Bawadi Mall, developed by Nael & Bin Harmal Inv. Co. L.L.C., houses a mix of international as well as regional retail brands of fashion, food, jewellery and much more, all in a bright, spacious, and inviting environment, distinguished by a wide curved vaulted skylight that soars above the main corridor and its main three spacious courts.

The 10,000 sq. m. “Family Entertainment Center” features a varied mix of fun, ranging from the “Roller Coaster” to the “Fun Ski Village”, amongst many other attractions. Eight movie theatres including Grand Class Hall, a bowling alley, a distinctively rich food-court and several casual dining alternatives offering delicious varieties of cuisines makes a visit to Bawadi Mall a worthwhile and exciting experience.

For more information, please contact:
Virtue PR & Marketing Communications
P.O. Box 191931, Dubai, U.A.E.
Tel: +9714 2637760
Fax: +9714 2637780
Email: info@virtuemena.com
www.virtuemena.com

Hala Abu Dhabi will be based in the nation’s capital but offer travel products, services and activities throughout all seven Emirates of the UAE.

Peter Baumgartner, Etihad Airways chief commercial officer, said: “Etihad Airways already plays a crucial role in bringing visitors to Abu Dhabi, and the introduction of Hala Abu Dhabi will enable us to take that role a step further at what is a very exciting time for tourism in the region. Through Hala Abu Dhabi, we will offer a range of unique ground services and travel solutions to visitors to the UAE, further supporting Abu Dhabi’s goal of becoming one of the world’s most attractive business and leisure destinations.

“We look forward to working closely with our destination partners and tourism services in Abu Dhabi and across all seven Emirates to provide a one-stop inbound tourism shop delivering integrated travel solutions and unique experiences of consistently high quality.”

The range of travel products offered under the Hala Abu Dhabi brand from Etihad and various local service providers includes:

• tours and desert safaris;
• event management;
• bespoke experience packages and VIP services;
• airport meet and assist;
• ground transportation;
• a full range of accommodation options – from luxury to economy;
• world-class business conference and meeting venues with state of the art technology and facilities.

Etihad Airways has brought together an experienced team of specialists to work on the Hala Abu Dhabi portfolio.

“Our Hala Abu Dhabi team has recently developed and managed inbound packages for the very successful Formula 1™ Etihad Airways Abu Dhabi Grand Prix in 2009, and the V8 Supercars hosted in Abu Dhabi last month,” Mr Baumgartner said.

More than 1.5 million hotel guests visited Abu Dhabi in 2009, many of whom travelled to the city to visit specific tourist attractions. Abu Dhabi Tourism Authority (ADTA) has targeted 1.65 million hotel guests for 2010.

The 10 per cent rise in hotel guests this year will be driven by Abu Dhabi’s aggressive long-term tourism development plan, which will see the development of numerous visitor attractions including Ferrari World Abu Dhabi – the world’s largest indoor theme park –, the Louvre Abu Dhabi, the Guggenheim Abu Dhabi and the eco-friendly Saadiyat Beach Golf Course, designed by golfing legend Gary Player as the Arabian Gulf’s only ‘ocean’ course with several beachfront holes.

The logo of Hala Abu Dhabi has been designed to reflect the heritage and culture of the United Arab Emirates as well as a focus on quality, which Hala Abu Dhabi is dedicated to delivering to all its clients.

Working closely with Etihad Holidays, Hala Abu Dhabi boasts a strong Emirati representation. More than 50 per cent of the tourism professionals in the company are UAE nationals who possess invaluable knowledge about the rich Emirati culture, customs and traditions and must see attractions across the country.

To learn more about Hala Abu Dhabi, please visit: www.halaabudhabi.ae

Sultan Musabbah Al Kutbi, Director of Registration and Licensing Dep’t at RTA Marine Agency, announced that the Dep’t had issued license renewals of 146 motorized abras, 5 rowing abras, and 9 water buses, besides new registration of 57 jet skis. It also carried out about 400 technical tests in respect of all marine transportation modes, in addition to examining and testing 26 abra operators through 60 practical tests, issuing 15 driving licenses of abras, renewing of 96 driving licenses, and replacing 15 driving licenses issued from Ports Police Stations.

“The Annual Report shows obvious improvement in all fields as RTA is seeking to keep abreast of developments taking place in marine transportation industry in order to realize its vision of providing Safe and Smooth Transport for All, through adopting the best methods and means capable of boosting its corporate standing, excellence drive and sustained prosperity.

“The Dep’t is seeking to improve marine transportation in the Emirate, including meeting the requirements of registering and licensing mass transportation boats, whether currently owned by the RTA, or being built abroad and scheduled for delivery over the forthcoming months after being subjected to technical tests at the country of origin to verify their soundness and seaworthiness. Such water transport modes are set to boost the integration of land and marine transportation in the Emirate.

“The Dep’t has undertaken several initiatives and strategic partnerships with a number of government and non-government bodies such as the National Transportation Authority, and Department of Economic Development as well as insurance companies operating in the Emirate with a view to improving the level and standards of services delivered to customers, and supporting them with advanced electronic programs” said Al Kutbi.

He concluded: “The Dep’t has introduced a host of practical initiatives to promote revenues and cut expenditures; which are being effectively applied in order to slash the operational costs, and run delivered services at the least cost while maintaining the quality & excellence standards”.