Jumbo Electronics expands its international brand network with Gorenje deal
Posted on: October 5th, 2009
Industry: Shopping
Country: United Arab Emirates
As part of the ongoing expansion of its international brand network, Jumbo Electronics, the UAE’s largest consumer electronics company, has signed a contract with Gorenje for exclusive distribution rights of its products in the UAE and Oman. Gorenje is one of Europe’s top eight manufacturers of household appliances.
The deal, which represents 20-25 per cent of all Gorenje sales across the Middle East, gives Jumbo Electronics the right to sell selected Gorenje branded products at its 30 retail shops across the UAE, and exclusive distribution rights across Jumbo’s wider business network in the UAE and Oman. All Gorenje product categories – including cookers, fridges, freezers, ovens, hobs & hoods, washing machines and tumble dryers – will soon become available in Jumbo stores and other retail outlets across the Jumbo distribution network.
As the only company that maintains fully-fledged service centres in each of the seven emirates, Jumbo Electronics will also be providing exclusive after-sales support for Gorenje products.
Peter McElwaine, CEO, Jumbo Electronics, said: “Jumbo Electronics is always looking for ways to bring the best quality products to our customers. This new partnership with Gorenje introduces a well known and respected European brand with a strong design aesthetic to shoppers in the UAE and Oman.
“We see real prospects for the brand’s growth in the region, and will work with the Gorenje team to boost presence and sales in the Middle East.”
Mr. Franjo Bobinac, President and CEO, Gorenje, added: “Middle East is one of the most promising markets for Gorenje. Partnering with Jumbo Electronics gives us unrivalled networks and routes to market across the UAE and Oman.”
Dedicated dealer conventions will be used to introduce the new products to business partners and enhance Gorenje’s market base in the region; with in-store activities and customer promotions helping to introduce Gorenje products to local customers.
Gorenje is a large European household appliance company based in Slovenia. The company sells 80% of its products under its own brands in more than 70 countries and is well known for its cooperation with renowned designers Karim Rashid, Pininfarina and Ora-Ϊto. In 2006, Gorenje established Gorenje Gulf in Dubai to act as the direct business contact with its local partners.
About Jumbo Electronics Company Ltd. LLC
Jumbo Electronics is one of the biggest names in the field of consumer electronics, information technology, telecommunications, home appliances, office automation and entertainment in the UAE with a network of 30 retail stores and nine service centres across the Emirates.
A partner for the world’s leading brands, Jumbo’s retail and distribution network has made it a natural choice for manufacturers wanting to tap into the Middle East market. One of the largest distributors of Sony products in the world, the company has an enviable line-up of other international brands in its portfolio including Acer, Apple, Asus, Brother, Compaq, Dell, Epson, Fujitsu-Siemens, HP, HTC, Lenovo, LG, Linksys, Motorola, NEC, Nokia, Packard-Bell, Samsung, Sony, Sony-Ericsson, Toshiba, VAIO, and many more.
From modest beginnings in 1974, Jumbo’s remarkable progress into a consumer electronics giant has been built with an uncompromising adherence to quality. Jumbo’s principal divisions – Sony Division, Retail Division, IT Division, Telecom Division and Channel Sales Division work seamlessly with the Corporate Business Division, with support from the Jumbo Services Division, to set new benchmarks in customer service.
For media enquiries, please contact:
Jumbo Electronics:
Four Communications – Becki Willis / Mustafa Al-Sheikhly
Phone: +971 55 980 1172 / +971 55 985 3370
Email: Jumbo@fourcommunications.com
