Volvo Cars Middle East awards S40 R-Design to winner of the Seatbelt Campaign
Posted on: February 2nd, 2010
Industry: Transportation
Country: United Arab Emirates
Volvo Cars Middle East has awarded a Volvo S40 R-Design to Alaa Zaky, whose name was chosen randomly from approximately 20,000 entries. The draw was part of Volvo’s Seatbelt Campaign, conducted in celebration of the 50th anniversary of the three-point seatbelt which was invented by Volvo in 1959. Volvo Cars Middle East collaborated with Massimo Dutti – the highly sophisticated fashion brand – in the UAE and Kuwait to celebrate in style and communicate the importance of wearing the seatbelt.
“I’m very happy to have won this car and would like to thank Volvo Cars ME for this great prize,” said Alaa Zaky. “This is the first time I have ever won anything and hope that this will be a new beginning for better luck,” continued Zaky.
“We at Volvo Cars Middle East would like to congratulate Mr Zaky on winning the Volvo S40 R-Design,” said Roula Beiruty, Marketing Manager for Volvo Cars Middle East. “We would like to thank all those people who participated in the campaign for their continuous support,” continued Beiruty.
The three-point belt has played a central role for occupant protection in all Volvo cars since its introduction in 1959. Created by Nils Bohlin, Volvo’s chief safety engineer, the three point seat belt became standard in 1969 in all cars. Shoppers were given the chance to win a Volvo car by making a purchase of US$136 from participating Massimo Dutti stores in the UAE and Kuwait until 15th December 2009.
About Volvo
The Volvo Group has its origin in 1927 when the first Volvo car rolled off the production line at the factory in Göteborg, Sweden. The brand Volvo has come a long way since then, covering about 100 countries, comprising some 2400 sales outlets and service workshops around the world, including about 1500 in Europe and 400 in North America. The brand Volvo exudes road safety, quality, excitement and environmental control. Being the pioneers of technologies such as dual-stage airbags, seat-belt pretension and the innovative BLIS (Blind Spot Information System) has enhances the brands own vision to “be the world’s most desired and successful premium car brand”, aiming to “create the safest and most exciting car experience for modern families”.
For more information please contact:
Miriam Farshoukh
Account Executive
Memac Ogilvy Public Relations, Dubai
Office : +971 4 3050305
Fax : +971 4 3050306
E-mail : miriam.farshoukh@ogilvy.com
