Seven ARN stations gain substantial listenership across UAE, says Ipsos Survey
Posted on: December 23rd, 2009
Industry: Media
Country: United Arab Emirates
Arabian Radio Network (ARN), the largest radio broadcasting group in the UAE, today announced it continues to be a market leader in all segments with seven of its radio stations leading in listenership ratings throughout 2009.
The ratings are based on a recent survey by Ipsos, a leading third-party independent research company. ARN’s radio stations achieved high listenership levels compared to other local UAE radio stations, and have gone on to successfully garner a series of accolades in 2009, according to the survey.
The Ipsos MediaCT radiometry (RDM) survey was conducted between October 12 and November 08, with a national representative sample of 2,819 persons aged 15 years and above across all genders, ages and regions. The survey used the Computer Aided Telephone Interview (CATI) methodology.
Mahmoud Al Rasheed, General Manager of ARN, said: “The Ipsos MediaCT radiometry (RDM) survey results strongly reflect the dedication and hard work of the various ARN teams. The survey results, which further testify our leading status in the industry, will additionally motivate us to build on our success further in 2010 and keep ARN as the broadcast network of choice for every person, every advertiser, and on every delivery platform.”
Steve Smith, Chief Operating Officer of ARN, said: “We are looking forward for further development in the coming year as we conclude 2009 with a remarkable milestone in listenership ratings. The survey has placed us in a stronger position, helping us to focus more on leveraging the status and contributing to the growth of radio sector in the UAE and the region.”
The IPSOS survey results have revealed Dubai 92 as the top English station amongst not only Western expats but the UAE nationals and Arab listeners of all ages, while Virgin Radio Dubai 104.4 was ranked number one amongst all English radio stations in the UAE.
ARN’s City 101.6 bagged five top positions according to the listeners, achieving the status as the top Indian channel for all expat females in the UAE, with the highest share of listeners in Dubai and Abu Dhabi. It is also Dubai’s most listened to Asian station.
In addition, City 101.6 is also rated as the number one station amongst listeners in the 35-44 years age group and number one in Dubai.
The survey also found Al Arabiya 99.0 as the number one Arabic music station in Abu Dhabi and Dubai for Arabs, having the largest cumulative audience and the UAE nationals of all ages. While Al Khaleejiya 100.9 is the number one among the UAE national listeners aged from 15 to 34 years, it is also considered the number one Arabic music station in Dubai amongst the nationals.
Dubai Eye 103.8 has the highest share of music for local listeners aged 55 plus, and is ranked the number one news/talk radio station in Dubai by the Ipsos survey that also ranked Hit 96.7 as the number one radio station among Malayalam listeners in the UAE.
About Arabian Radio Network
Established in March 2001, Arabian Radio Network (ARN) is the region’s largest radio network. ARN displays a balance between community values and commercial growth. Swiftly garnering the largest loyal audience base not just from the Emirates but also from the entire Gulf Region, ARN caters to all major demographic segments: Arab (Al Arabiya 99 FM, Al Khaleejiya 100.9 FM), Western (Dubai 92 FM, Dubai Eye 103.8 FM and Virgin Radio 104.4FM) and Asian (City 101.6 FM, Hit 96.7 FM). ARN addresses the interests of various cosmopolitan communities and cultures through genre-specific programming. ARN currently boasts 7 radio stations under its umbrella with a vision that extends globally.
For further information, please contact:
Agency:
Ghaith Nazzal
Associate Account Manager
Jiwin Public Relations
Phone: +971-43692926
Email: Ghaith.Nazzal@Jiwin.ae
